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Reebok Chronology 1895, the founder of Reebok's nearly year-old Joseph & middot; Foster, a British sprint fans, he hopes to have a pair of running shoes with nails, but because of his money and resources sleepy, so he create a pair of their own name running shoes with nails: "Foster running shoes." 1900 years Foster to further improve his technology to build their own businesses, providing hand-made shoes for local sports fans, the message is widely disseminated, this running shoe is generally accepted, and accounting for market leadership, it seed "Foster" to give sprint spikes from bringing historic change, extension of 50 years. 1904 years Forster spikes help Aifoshute the peak of his career, created three world records at the 19 cheap jordans for sale 08 Glasgow grid to match the project, Foster inflatable shoes to the Olympic Games and career Sport is a big promotion, Foster has developed a self-test table to provide the best comfort for the runners. 1933 years old Foster's death, his career left him two sons: James and Joan. 1938 years Khomas participate in the Australian national competition, wearing spikes Foster created a 100 yards and 220 yards record. 1958, with the passage of time, the company continued to expand Foster, and toward other areas of sports development, Foster's grandson, also joined the company, together with his family members continue to elite athletes create a more comfortable shoes, and focus its efforts to design a more nimble sports shoes to improve athletes. Two grandsons of the founder, Joseph and Jeffrey returned after serving pages Burton and company with the development of the UK. They established a comprehensive starting from their own company, originally called the Mai Kerui soccer shoe company, later named called Reebok (African antelope). 1979, an American outdoor equipment operator Paul Luofoerman speaking at an international exhibition in the Reebok, and Reebok finally achieved the right to operate in North America, when t Retro jordans for sale he price of $ 60 Reebok running shoes has become a market most expensive running shoes. 1982 ??, Reebok women's health first pair dance sneakers (first pair designed specifically for women's sneakers FreeStyle), using a leather upper and fashion color, became the best-selling shoes, which indicates Fitness field and caused a sensation across the board development of space fitness shoes. 1985 ??, Reebok brand a household name, but also make Reebok Reebok Ltd. to become a successful multinational companies. 1986 ??, Reebok developed the clothing sector, and began officially listed. 1987, the success of Reebok made him become the first global brand sports shoes, in order to contribute to global exchanges, Reebok international human rights organizations Insurance promotional tour sponsor, and signed a human rights award annual plan, intended to reward contribute to the cause of global human rights of young people. 1989 ??, Reebok introduced the first dual-inflated basketball shoes, the complex flow of gas chamber is provided in the shoe. In the same year, Reebok introduced the PUMP upper manual inflation system, PUMP technology has brought a special boom still continues to do, to provide conceptual and technological Cheap air jordans for sale breakthrough for all types of sports and fitness activities. 1992 ??, Reebok company transition from a business focused on fitness for the company is also involved in sports. In this case Reebok product line already includes football, baseball, American football, track and field and other projects and started with the well-known sports stars, sports teams cooperate to promote the brand on a global scale. 1995 ??, Reebok is proud to celebrate his success, 100 years, Reebok is committed to creating sports shoes and apparel for the great campaigners, and anywhere in the world, have outstanding performance. 1996 ??, Reebok and the British football club Liverpool signed a broad sponsorship agreement includes all apparel sponsor of the football club. In the same year, Reebok has become one of the famous brands in the world of sportswear. Still the same year, Reebok and the NBA draft pick Allen Iverson ball signed advertising contracts. 1997 ??, Reebok launched DMX2000 series of technology and running shoes, the flow of the airbag composite provides stability and cushioning effect all the time. In the same year, Reebok designed specifically for Iverson basketball shoes -The Answer grand launch. He wore, to the NBA, Iver cheap foamposites son brought unprecedented excitement and stimulation, his invincible for today's lofty status in the basketball he laid a solid foundation. ?? 2000, Reebok NFL contract with the United States for ten years. 2001 ??, Reebok and the 2000 NBA MVP Allen Iverson players in November 2001 signed a lifetime contract, this agreement will ensure IVERSON entire athletic career as Reebok company signed sports stars. At this time, Reebok has reached a ten-year partnership with the NBA. 2002 ??, Reebok signed NBA draft pick that year, the center player from China - Yao Ming. From the first quarter of 2003, Reebok will offer NBA players have NBA mark of the professional game shoes. September 2003, Reebok and the NBA Houston Rockets Yao Ming reached a period of life-long partnership 2005 ??, Reebok Adidas was announced for a total of 3.1 billion euros ($ 3.8 billion) cost of acquisition. 2007 "World Top 500 Brands" list of the corporate brand in the World Brand Laboratory (World Brand Lab) compiled ranked four hundred and ninety second. Reebok endorsement star Reebok have signed star Allen Iverson, Peja Stojakovic, Chinese player Yao Ming Reebok is signing players. Reebok sports science THE PUMP: Manual can be adjus cheap jordans for sale mens ted by the foot wrap and form a suitable balloon. PUMP provide tailor-made comfort. By pressing the PUMP ball to balloon inflated, it can be formed with a shape adapted to the foot. Therefore, every pair of shoes are tailored PUMP shoes. THE PUMP: Automatic rotary adjustment system lets the athletes according to their own needs precisely adjusted to the ideal number of files. KFS: Kinetic Fit System When we exercise, our feet touch the ground force to toe off the ground this moment, our feet instantly changed most of the code. KFS is a stretchable fabric, according to the special site needs to be placed uppers, this special fabric allows the shoe to the foot of the changes we react automatically and changes. PLAYDRY Play Dry technology is waste water treatment will do on the fabric fibers, making the water more quickly in the clothes, "the bottom surface of the upper and lower" move to strengthen the perspiration rate. Whether the garment in the wash or friction, will not lose its technological capabilities. All fields marked with Reebok Play Dry products have this logo this technology. The company is the second child Adidas acquisition of Reebok, Nike Challenge Today, in the world's sporting goods market, the top three are Nike, Adidas and Reebok. Soon, the ranking would change may occur. Because headquartered in North Bavaria, Germany Adidas - Salomon will be $ 3.8 billion acquisition of all the shares of Reebok. The two companies in early 2006 after the merger, the new company's annual revenue will reach $ 12.3 billion, close to Nike in 2004 - $ 13.7 billion in 2005; it share in the global sporting goods market will reach 20%, tight Nike chase 1/3 share of Nike will create a strong challenge. According to the agreement, adidas will be $ 59 per share to buy Reebok shares, the price 34% higher than the share price before the announcement Reebok $ 43.95, while Adidas, Reebok company will receive $ 550 million in debt. After the merger of Reebok will continue to retain their own brands, the production of the brand's headquarters remain in Canton, Massachusetts, is former Reebok CEO Paul & middot; law Emmen management. Adidas also pledged to Reebok's 9100 employees without massive layoffs, since this acquisition is not entirely swallow Adidas, Reebok, but two powerful combination, but does not need much restructuring charges and expenses. Adidas and Reebok previously although there is competition, but their products have their own characteristics, the market is not entirely coincide. Adidas product's strengths lie in the excellent professional performance, a dedicated basketball shoes, football shoes, the goal is aligned with the athletes; and Reebok products is characterized by a novel fashion, for the average person fitness services, targeted consumer group is women, young and general consumers. The combined company will be able to expand its market share well, especially in the small share of Adidas before US market. In addition, other sporting goods companies, such as Reebok's golf equipment, apparel and Salomon ski equipment, clothing, also can make the new company to become more powerful in the world's sporting goods market. selling sporting goods, in addition to quality, a very important factor is the star effect. Which sports and entertainment stars wearing what brand of clothing and shoes, his groupies will imitate later. So please all the major brands of sports and entertainment stars to advertise. After the two companies merge, the combined team of its stars to grow. For example, Reebok has NBA star Yao Ming and Allen & middot; Iverson; Adidas soccer star David & middot; Beckenham, singer Missy & middot; Eric Ott, who will become the new company's spokesperson. Further consolidation of the new company to bring back the original and Reebok NFL, NBA, American Hockey League and Major League Baseball equipment clothing for the contract. Not only that, the new company's impact on retailers in, buying media advertising, the signing of the various sponsorship contracts will have a greater advantage, because in the past were only two companies in Europe or the Americas market impact, The new company spans two continents, there are more extensive sales network in the world has an impact. That is one plus one is greater than two effects. Therefore, the new company expects its income to an average growth of 10%, the annual cost can be reduced spending $ 150 million. Adidas China as the focus of future development and catch up with Nike. The current survey shows that in China, 53% of people believe that the Nike brand most "cool", ranked first, but Adidas also has 38% approval rate, plus 15% of Reebok, will be able to close to or after the merger more than Nike. And Adidas has signed for the Beijing 2008 Olympic Games sponsor, after the acquisition of Reebok, Yao Ming has become the company's spokesperson. Therefore, Nike may soon feel Adidas threat.