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this year, we witnessed Nike 's Air Max 1, 95 and 97 of the original color regression of the tide, the recent wave of offensive that summer at the beginning of the launch of the European version, but due to the limited issue, many people have come to grief and go. But the NIKE has a first color silver metal version of the Air Max running shoes carrying full foot palm Air foam us is roaring, with red, white and black in contrast, again if our time back to July 1997 when the. For the time being, there is no news that this new product will be released only in the Asian market, but you can go to Kix-Files and try your luck. Nike latest NASH new shoes, Nike, Zoom, Go, Low two new color matching. The vamp looks a bit similar to the AIR MAX 90, so it's a low overhead design. The outsole is exactly the same as HUARACHE 09, with a ZOOM AIR implanted at the midsole. As everyone knows, NASH is not a high-end player, so this shoe fits his guard best.adidas Originals brand in a best-selling products - Stan Smith will, since Chicago has one hundred years of history of the leather factory Horween produced top leather production, but did not use the classic white green color, it is a very rich sense of the level dyeing "Collegiate Navy" blues, with white background so, the shoes still retain Stan Smith classic feeling and also has high sense. APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience! Adidas Tubular Instinct, a new member of the Tubular family that was born last year, must have impressed everyone because he has a pro Retro jordans for sale file like the Adidas yeezy 750 boost, but it sells for a lot of civilians. Is a collection of fashion leisure and cost-effective in one of the casual shoes. Although during the spring and summer, you may not choose this type of high shoes to wear, Adidas Tubular Instinct also has been quiet for some time, but Adidas finally himself, brought a new color "Hairy Suede is the popular Adidas Tubular Instinct". shoes are made of beige suede and joined Boost midsole. It's just as exciting. At present, the shelves have designated suppliers, such as Allike, interested friends, do not miss. number: BB8947 APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience!Italy fashion brand Stone Island Stone Island Shadow Project brand for this summer to create a classic and sports combined with a new series of shoes. The classic Chelsea Sneaker based on the shoe body, selection of suede material crafted, heel and tongue respectively by using a smooth leather material were presented, and printed with white "CXADO" printing and geometric elements in the above embellishment, at the same time, the lateral side of the shoe leather stitching brings the sense of design for shoes, finally equipped with white soles, low-key fashion, full texture. this series has launched "Nero" and "Salvia" two kinds of color matching, can be purchased at HAVEN, the price is about $470 U.S. dollars. (plum shoes editor) in addition to the night club Carnival and trophy parade, what else is the way to celebrate the championship?. To celebrate the WNBA Lo buy cheap jordans online sangeles sparks team to win the 2016WNBA championship, Adidas launched the Championship Pack PE for the spark team's regular season MVP players Nneka Owgumike and finals MVP player Candace Parker. Candace Parker will receive a platinum Adidas Crazy color Explosive, the tongue decorated her personal logo, in the end by the end of the golden package, with a golden blessing, the bottom is also printed on the Losangeles sparks every player's name. Nneka Owgumike will receive the PE color inspiration from her regular season MVP trophy, black uppers decorated gold three bars, leather tongue printed with "2016 WNBA Champs". Source:nicekicks APP download [get], WeChat public number: [get movement trend], scan code take you into the forefront of Sneaker, fashion trends, more free shoes true and false authentication service, you experience!Weibo Company Cooperative Contact Us Copyright Beijing Seth Times Media Culture Co., Ltd. Copyright? 2015 SIZE media, All Right Reserved. Beijing ICP 13028176[Chinese shoes Network - Shoes World GUIDE]? If Li Ning and Nike to sell as expensive, and you'll believe who bought this problem is not difficult to answer. However, the key question is: Why consumers, especially after 90 willing to spend more money to buy Li Ning, Nike instead it ? Imagine, when consumers into the store, when faced with an array, a wide range of sporting goods, how will they choose? Young generally more emphasis on product design. For the design, there are 1,000 people in the eyes of 1000 Hamlet, everyone's aesthetic vary. Nike, Adidas, Li Ning, though not the same, but there is no obvious beauty and ugliness of the points, obviously, the product d jordans on sale mens esign is not the key factor behind Li Ning, Nike's lies. Although the domestic sports brand Li Ning, the leader, but in the international market is not such as Nike and Adidas, Li Ning, after all, to start later than they, no first-mover advantage. However, Nike was founded in 1963, while Adidas was founded in 1920, but now the world's first sports brand Nike rather than Adidas, visible, then the identity is not the main reason. So, Li Ning lost exactly what Nike? The first defeat: Brand dwarfs less than Li Ning, Nike, Adidas and other international big names, first in the brand image. No matter which corner of the earth, a mention Nike, almost everyone knows; and Li Ning, except in the larger Chinese influence in the international market is nowhere near as Nike, Adidas, so familiar. Although they are in order to improve brand awareness, thus heavily invite some well-known sports star to do endorsements, and sponsored a number of very high concern sporting events. Thus, in the mind of the consumer awareness, sponsorship influence and charisma spokesperson directly determines the image of sports brand positioning. On demand advertising content, the leader Nike behaved very well. Nike's advertising focused on mental communication with the target consumer, good advocacy in a unique spiritual value to be resonating with consumers, rather than how good the quality of its products, or the like, and so conducive to health products functional demands. Nike is not so much advertising in the marketing of the product, it is more in the spirit of promoting a sport, it is enough to make Li Ning catch up. In the spokesperson of choice, compared to Li Ning, Nike and jordans on sale online Adidas, and more seem far distance. Nike spokesman football has C Ronaldo, Wayne Rooney, Ronaldinho, Robinho and a number of international players like; and Li Ning's football spokesperson generation of Li Tie, the second generation of Lu Lin, undeniable, Both of these are very good Chinese football players, but the Chinese football has been in the eyes of people not to mention what the image, let alone Li Ning's international image. In basketball spokesman, Nike aside the myth of Michael Jordan basketball have influenced an era, the light now LeBron & middot; James, Kobe & middot; Bryant, Dirk & middot; Dirk Nowitzki, Kevin & middot ; Durant, Steve & middot;? Nash and so these NBA superstars, basketball enthusiasts in mind which one does not own the supremacy spokesman Li Ning basketball's most famous and only O'Neal. I think: compared to Li Ning, Nike, the brand image of the far gap. Nike has become synonymous with the world's best sports equipment, and Li Ning just the road too! This is Li Ning's first defeat. The second failure: Product layout is too narrow In terms of products, in order to cover a broader consumer groups, sports products for different consumer groups to have the product line, but different styles of products to work together to carry the connotation of the brand value. Nike on this point can be described as remarkable, it has AF series of classic shoes, football fans have been regarded as a classic "Legend" series of soccer shoes, as well as in Jordan, Kobe Bryant and other super star named sneakers series and so on. In contrast lining, it does not scream loud classic series. In contrast, Li Ning trip to a big turn, the consumer g jordan retro 14 white/fuchsia blast/black roups clearly defined as 90. In my opinion, this is actually a very mistake decision. The reason, first, this change so that Li Ning brand equity over time since a long time not to continue, resulting in a tremendous impact on the long-term development of the brand Li Ning, which is the first taboo of brand management. Second, Li Ning shouted to great fanfare after 90 personality made shoes, this is not obvious take 70, 80 of these already have a certain brand loyalty of main consumer groups rejected it? The move to narrow its own strategic layout does not say, but also deeply hurt the feelings batch of loyal consumers, resulting in serious loss of brand equity. Third, Li Ning so dedicated to the 90 to pay, but will not necessarily buy it accounts 90. For them, the shoes do not you say to me I'll buy you clothes and shoes do not drift beautiful, I did not like the star to do endorsements, there is no advocate of my favorite brand culture, there is no like me These are the questions the value orientation. Of course, the Li Ning turn around, certainly has his own reason lies. Li Ning see is the future market, the 90 groups are mature, their purchasing power is also growing, the future of sports goods market will become 90 after the home consumer groups. But then again, this does not mean that consumers have to Li Ning, the other's a pole all killed, cut their target consumer groups. In fact, Li Ning also with Nike, Adidas, like the introduction of different products for different consumer groups, there is also a retro trend, avant-garde and classical, so they would not foolish pick sesame. This is Li Ning's second defeat. Third defeat: about sales channel cheap foamposites s swing In terms of sales channels, Li Ning, there are also some problems. Channel is the sporting goods business another important pillar in addition to the brand. Brand manufacturers and traders in large international channel strategy different. The more traditional kind of strategy is "outsourcing" system, that is the way the sale of part of the distribution channels to take care of. Some companies have chosen to self-built channels. Li Ning in the choice of channel strategy based on the use of outsourcing is to achieve sales, then concentrate on doing their own products. This common practice is a lot of peers, not without justification. However, even taking the outsourcing system, we should also be careful to develop a reasonable distribution strategy, and should not be wavering. In this regard, Li Ning's approach is worth reviewing. how to balance between the dealers and distributors to coordinate the interests of other aspects of the relationship, Li Ning company handled rough, resulting in a high number of original loyalty distributors complained: "Do for 10 years, Li Ning, in the end actually nothing found his own feelings. "Under the influence of this problem, according to the current order price, Li Ning in 2011 overall sales will fall about 5 percent year on year. At the same time, due to increase channels to accelerate the reform and speed inventory liquidation, the company profit margins will decline in 2011 to around 6% to 7%. contrast lining chaotic distribution strategy, international big names I temporarily take Nike to do more, local rival Anta has done in this respect Chapter law and confidence. Anta channels in order to build their own air jordan 11 space jam for sale future, as early as in 2006 on the investment front, Ltd. was established in Shanghai, and fully into the sporting goods retail industry. At present, Shanghai set up five strikers Ltd., a wholly owned subsidiary in Xiamen, Suzhou, Beijing, Harbin, Guangzhou and other places, operating Adidas, Reebok and Kappa and other sports brands. Anta first, with those high-end brands to open their own sales channels, then covered at this stage of their products, and finally the use of channel advantages, and gradually expand its product line, rolled out its own multi-level, multi-level products, in order to continue to grow its own brand. This strategy eliminates the need to balance both distributors and other issues, but also to stabilize the situation of self-built channels, to concentrate on good products, and other competitors Game. Li Ning have to balance around, I got hit, so Li Ning defeated third defeat in the channel strategy. Li Ning reason only "China's Li Ning," and "World of Nike" still far away, I believe that the main problem lies in weak brand image, the narrow product distribution, the confusion of the three aspects of sales channels . As a Chinese sports brand Li Ning, a brother, it is certainly remarkable achievements, but its future long way to go, must give priority to solve more than a few problems to those in the global market and international predators showdown. 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APP download [get], WeChat public number: [get movement trend], scan code take you into the forefront of Sneaker, fashion trends, more free shoes true and false authentication service, you experience!earlier for you notice, Air, Sock, Racer will be landing in NIKEiD, this time together with you feel Nike brought shock to everyone! The shoes debut as early as 1985, created by designer Tinker Hatfield Nike legend, is the first pair of Nike without laces "socks" shoes, and after the Air Presto and Sock Dart are arising therefrom. 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